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Our Story

SUDO is uniquely designed to reflect the stylish Australian way of life in smart casual attire and immaculate detail, which boldy stands out from the crowd.

Launched in 2003, Melbourne based SUDO has been leading the way in forward thinking, functional sustainable fashion, rich in detail, for the next generation of fashion lovers. Our brand ethos is plain and simple, SUDO designs and develops on trend, fashionable and progressive clothing with accessories that fit children.

We are conscious of the social impact of fast fashion on society and prefer the more ‘down to earth’ approach. We are aware of the ethical dilemma between short term profitability and real cost to our next generation. We believe that SUDO stands for real value to the next generation by the choices we make today.

Manufacturing Process

Our range is uniquely designed in Melbourne, Australia and is produced in carefully selected boutique factories across Asia, ensuring they operate in above garment industry standards both ethically and by law. We take great pride in visiting these boutique factories several times per year to ensure quality is adhered to the highest SUDO standards. We ensure that all dyes and printing inks used in production are non-toxic, safe and comply with regulations and beyond industry standards.

Our Guarantee

When you purchase a piece of clothing from SUDO, not only can we guarantee that we have meticulously perfected the design and fit – but also that is has been manufactured in a safe and clean ethical working environment. We won’t settle for anything less than perfect – and neither should you! Visit us in store or at one of our boutique stockists in your area.

Sudo Showroom

10am – 4pm Weekdays

32/282 Chesterville Rd
Moorabbin VIC 3189