SUDO is uniquely designed to reflect the stylish Australian way of life in smart casual attire and immaculate detail, which boldy stands out from the crowd.
Launched in 2003, Melbourne based SUDO has been leading the way in forward thinking, functional sustainable fashion, rich in detail, for the next generation of fashion lovers. Our brand ethos is plain and simple, SUDO designs and develops on trend, fashionable and progressive clothing with accessories that fit children.
We are conscious of the social impact of fast fashion on society and prefer the more ‘down to earth’ approach. We are aware of the ethical dilemma between short term profitability and real cost to our next generation. We believe that SUDO stands for real value to the next generation by the choices we make today.